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Knowledge
How Dental Practitioners Can Utilize Google Maps Optimization, and SEO Voice Search With our technology-heavy society, creating a presence online is essential for your business to thrive. Understanding exactly how to enhance your dental office’s online presence with Google maps has not always been easy information to find. Up until recent years, Google has been...
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If you are thinking about a promotional giveaway or incentive for your business, consult a marketing professional to help you design a program that will deliver measurable benefits to both you and your customer. Marketing professionals know that any brand can easily be translated to a personal product or utility item. Selecting an appropriate promotional...
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Charities are constantly challenged by the increasing cost of operations, securing donors, and providing services. There never seems to be enough money to completely achieve each year’s objectives and the one expense that tends to get cut first is “marketing”. But cutting marketing can mean cutting outreach, donations, and branding, so eliminating promotional activities can...
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Brand promotion is more than slapping a logo on a coffee cup and tossing it in a product shipment to a customer. Brand promotion is a deliberate, well-planned process of associating your logo, your tagline, and your value proposition with the needs of your customers and causing them to think of you when they need...
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When a Manhattan doctor looking to grow his business realized that over 50 percent of his patients lived over five miles from his office, he turned to direct mail instead of online marketing to reach potential patients in his own neighborhood. And it worked—for what turned out to be less than half the cost and...
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