Brand promotion is more than slapping a logo on a coffee cup and tossing it in a product shipment to a customer. Brand promotion is a deliberate, well-planned process of associating your logo, your tagline, and your value proposition with the needs of your customers and causing them to think of you when they need a product or service that you offer.
A successful branding program will make your logo memorable, your message recallable and your service valuable. But it doesn’t happen by accident and it doesn’t happen without proper execution.
Many small businesses lack the experience and resources to properly develop their brand, sometimes spending many thousands of dollars on ill-conceived marketing concepts that have no sustainable impact on their marketplace and fail to properly create any brand equity.